Ice cream advert banned

An advertisment fo an upmarket brand of ice-cream Antonio Federici Gelato Italiano, featuring a glamorous nun in her habit and a priest wearing a cassock in a clinch with the tagline “kiss temptation” has been banned in the UK by the Advertising Standards Authority. The ban follows 10 complaintsto the ASA who then banned the ad “as likely to cause serious offence to some readers.
The ice cream company defended the ad saying it was unlikely to “offend deeply”also considered no physical contact was shown and merely ‘temptation’ was implied.

The company relies heavy on its stereotypical Italian image in marketing its product which is ‘inspired by a traditional homemade recipe first created in 1896..near Portofino and Rapallo’

source: guardian.co.uk

Advertisements
This entry was posted in food, gelato, guardian. Bookmark the permalink.

One Response to Ice cream advert banned

  1. Pecora Nera says:

    What a set of party poopers. It looks like a great ad

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s