BSM chooses the Cinquecento

BSM, formerly the British School of Motoring, is ending a 16-year relationship with the company by swapping its basic learner vehicle from the Vauxhall Corsa to the much more modern and dashing Fiat 500.
Fiat will supply 14,000 cars to BSM over four years in a marketing deal that will attempt to inject a bit of Italian styling into a century-old British brand, boosting the motoring school’s image among its younger customers.
Another blow to ‘Cool Britannia’ and one more in favour of Berlusconi’s “better” Italy?? Needless to say this news item was given ample coverage on Italian “TGs”!

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