Italian fashion designers Dolce & Gabbana (pictured right) have announced the signing of a three-year partnership with London’s Chelsea Football Club.
In addition to providing the formal club suits, the Milanese fashion house will also create the “Dolce&Gabbana Lounge” in the West Stand at Stamford Bridge as well as redesigning the club’s main office reception.
“We are really happy about this partnership and to be able to link our name to such a prestigious club like Chelsea. We are big football fans, for us it means healthy competition, intense passion and great discipline.” said Domenico Dolce and Stefano Gabbana.
Chelsea’s CEO Ron Gourlay added: “We are delighted that Dolce&Gabbana will be our official supplier of formal wear for the next three years. Their designs for this season’s team wear are exceptional, and we’re excited to be partnering with such a world renowned, and innovative design house.
Chelsea’s Italian connections go back a long way with Italians Gianluca Vialli, Claudio Ranieri in past seasons and currently Carlo Ancellotti as trainer managers. Top quality players such as Gianfranco Zola, Roberto Di Matteo and Carlo Cudicini have also played decisive roles in the club’s more successful recent history. The London side has had a reputation as ‘trend setters’ since the late 1960s when players were often seen around the fashionable boutiques, restaurants and night clubs of the King’s Road area of South London.